Edward Lewis runs SEOConsultants.com , one of the more well known and trusted directories in the SEO space. When I first started learning SEO about 5 years back Edward sent me an email letting me know that something I wrote was incorrect. He was right and I made sure I fixed the issue, but he was also quite abrasive. When Traffic Power was spreading their slime through the SEO industry, Edward Lewis was one of the main people helping to fight them off.

Many new website owners get confused over search engine optimization particularly when people talk about PageRank. I won't go into PageRank except to say, 'don't worry about it - it is not worth the tears'. Search engine optimization is not a confusing subject. As the name suggests, you are optimizing something for the search engines. The something is each and every page of your website. Notice I said 'page' and not site.

There is a time when you probably want to ditch the exact and phrase match of your keyword list and focus instead on the broad match. And that time is when you see the low-volume keyword notice from Google AdWords. This is a message you get when Google decides not to show your ads because they don't get enough queries in a single month to make running those ads profitable for themselves. Evidently,

Sometimes people think that the Google Toolbar led to Google indexing a page. Here's a recent such story , for example, which speculates how urls with the substring "mms2legacy" got indexed. Here's where I started to disagree: The reason for this [supposedly unlisted urls getting crawled -Matt], explained Ken Simpson, CEO of anti-spam company MailChannels, is that one's Google Toolbar may be configured to pass URLs that one visits to Google for indexing.

As web 2.0 gets stronger and social media starts to dominate - or perhaps I should say - continues to dominate our online lives, will search engines use the information gathered from social media when ranking web pages? There is a distinct possibility they already are. Whether it through social media or simply social interaction through commenting, search engines need to find new methods to determine the value of web pages.

There are literally thousands of blog plugins available for WordPress and the temptation is often there to install one because it is 'nice'. However every blog plugin you install adds just a little more to the load time of your blog. For efficiency, you should only the plugins that you really need. That then raises the question, which blog plugins do you really need? Talk to 100 bloggers and you will get 100 different answers.

by Mike Moran You've probably heard me advise marketers to "do it wrong quickly," allowing feedback from customers to help you improve your marketing. I am using feedback from my June 24th post on " Free Ways to Estimate Keyword Demand " (and a fortuitous announcement by Google) to improve the procedure I documented just a few weeks ago. (In case you're wondering, "keyword demand" is the number of searches on a particular search keyword done in a period of time, such as "3,

As Yahoo continues to urge its shareholders to support them in the coming annual meeting and to prevent Icahn from influencing their decision, here comes Legg Mason Capital Management , one of Yahoo's biggest investor pledging their support for the current board. Legg Mason Capital Management, on behalf of its clients, is the beneficial owner of approximately 60.7 million shares of Yahoo!, representing 4.4% of the outstanding shares of the company.