Before this week, we'd bet that most people?didn't have a clue?what?" FDIC " stood for. Not anymore. Interest in the Federal Deposit Insurance Corporation has surged due to disturbing troubles in the banking industry. The FDIC is a government agency that guarantees banking accounts up to $100,000. The guarantee is supposed to put peoples' minds at ease, but apparently not everybody has faith. Searches on "fdic" jumped 168% and related searches on " fdic risk list ,

Google released a layout templates directory for Google Docs *, the application suite consisting of Google Documents, Spreadsheets and Presentations (Google's kind of web-based light-weight Word, Excel and PowerPoint). You can sort templates by target application, like Spreadsheets, or by category, like "Resumes" or "Personal Finance". Then you can look at a preview and if you like a style, hit the "Use this template" button to fill it with your own content.

Have you ever gotten in your car and started driving without a destination in mind? If so, it probably wasn't the most efficient use of your time. The same can be said of running search campaigns without using reporting. Reports are like the road map.

Benjamin Franklin created the image you see on the left. Published in 1754 it was among the earliest political cartoons in North America . Although it's been reproduced throughout American history for different uses, the message has remained the same. You stand a better chance against whatever you're facing when you are united rather than divided.

by Jennifer Laycock I scan a few hundred feeds and read dozens of articles a day so you don't have to. From more insight into Google's algorithm to the value of links to a reminder of how well Twitter works as a networking tool, check out a roundup of half a dozen posts I classify as "must-read" for the day. Amit Singhal pens his second post about the technologies behind Google rankings on the Official Google blog this week.

U.S. Congressmen have called out another Internet service provider for working with behavior tracking and ad serving firm NebuAd. House Representatives Edward Markey, John Dingell, and Joe Barton this week penned a letter to Embarq, one of behavioral targeting vendor's early ISP partners. The missive requests detailed information on early tests the company conducted with NebuAd. Depending on how you count,

On Friday, June 13th we hosted the 2nd round of adChamps, this time hosted in London under the watchful eye of our very own Mel Carson . As expected, the event was a huge success from sharing upcoming launches, to gatherng feedback from advertisers to.

by Mack Collier If you use Twitter , then you might have heard of a new microblogging site called Plurk . Both services are alike in that they are both microblogging sites, in the same way that a Jeep and Ferrari are alike because they both have four wheels. But just as Twitter holds potential for you to grow your business, so does Plurk. First, it must be said upfront that Plurk has an incredibly quirky interface. If you are used to Twitter's vertical format,

A very Googly goodness for today! The followup on Amit Singhal's basic post on Google ranking : Technologies behind Google ranking FINALLY. I've only complained about this all the time herenow Gmail will give you the ability to opt out of automatically adding every person you've ever emailed to your contacts . I didn't mind having them in my contacts so much, but having all their addresses pop up when I type in an email address,

Sigh. Andy, Andy, Andy. Always taking the good stories and leaving me to cover Yahoo/Google/Microsoft and their latest flings. Well, let's get to it, shall we? Let's spin the wheel of metaphors and see what we'll use today . . . Mixed sportsno, sailing! Sailing it is! (Apologies in advance if I go a little overboard. Oops, I think I already have.) Back on the Eastern front (oops, sorry, yesterday's metaphor)in the capital,