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Archive for July 13th, 2008

Many businesses that are looking for the chance to take advantage of press release writing are also taking advantage of other ways to market their businesses - and often these include using articles both on their own web sites as well as in article directories and ezines. One thing that you are going to want to be sure of, if you plan on using the same subjects for the articles that you write and for your press releases,
The adCenter Analytics Beta has been live for over 6 months now. As we continue to onboard new customers and add new features, we've had a lot of great feedback and interest from developers wanting to code against the product as they have been doing through adCenter API for the last couple of years. While that may be some way off, it hasn't stopped some programmers from taking the initiative and providing 3 rd party tools for our customers to get up and running quickly.
You may have noticed that we have moved the SEOptimise blog away from the subdomain blog.seoptimise.com and redirected this to www.seoptimise.com/blog. The reason for this change is because inbound links to subdomains are treated differently to links which point to the main subdomain. Google generally has less trust in subdomains because it's very easy for people to setup websites such as mysubdomain.blogspot.com.
Over the last couple of weeks many people have noticed several ranking changes in Google.co.uk. Reports so far suggest that the Google algorithm is currently favouring .co.uk domains over .com and other top-level domains. Is this a positive change? Recently Google have appeared to be moving away from heavily relying on TLD information and trusting a wider range of factors in order to assess a website's geographical location, so the algorthim update seems quite surprising.

SEO: Assessing An Inbound Links Value

Obtaining links to your site can be a frustrating business. Your search engine optimization program can produce pages that are, technically speaking, perfect - yet they fail to attract links. You can get out and start to acquire links through directory submissions, social media and even article directories, however you should also have a healthy percentage of links from other relevant sites.
Some pay per click managers will warn you not to join the Content Network. There are some good reasons for that advice, but it may be a little misguided. Sure, there are problems and risks associated with the Google Content Network, but there are risks associated with pay per click advertising. LifeScript recently conducted a case study about the Content Network and had this to say: Additionally,

Pandia Weekend Wrap-up July 13

Recent search engine intelligence gathered for our readers: Google's Lively already home to sleaze Google offers an alternative to 3D world Second Life (Phil Bradley July 10 2008) Hakia to Accelerate Semantic Analysis of the Web Hakia is using Yahoo's Build Your Own Search Service or BOSS.

No means no, Yahoo! says to Microsoft

The never ending Microsoft courtship has led to another loud "No!" from the prospective bride Yahoo! Microsoft officially gave up its quest for Yahoo! weeks ago. Disgruntled Yahoo! stock owners, seeing their potential wind fall disappear, then made heroic efforts to force CEO Yang & Co to agree to a buyout. The Icahn rebellion Microsoft responded by saying to stock owner and rebel Carl Icahn that they might consider a new offer if he could get rid of the present Yahoo!
It didn't take that long for the Yahoo Board to renounce the new proposal made by Microsoft and Carl Icahn to acquire Yahoo's search business last Friday. Yesterday, Yahoo issued a statement citing four reasons for rejecting the new proposal: 1. Yahoo!'s existing business plus its recently signed commercial agreement with Google has superior financial value and less complexity and risk than the Microsoft/Icahn proposal. 2.
When you're looking into press release writing for your business, one of the things that you are going to want to be sure that you are doing is focusing on the key elements of your news release. That does not just mean that you're going to focus on the format of press release writing - which is important - nor does it mean that you are just going to want to focus on the who, what, where, when, why and how of your press release - which is also important. Ultimately,