When you are writing a press release to market your business, you're going to always want to be sure that you are writing to your audience. When the goal of your press release is to attract media attention to your products, services, events or simply your company, you're going to want - at least some of the time - to focus your press releases in such a way that writing the story will be easy for the journalists. Simply put, when you want to attract media attention,

For a while Google was against the idea of seeing search results inside of search results, calling them redundant. But over the last couple years they losened up their stance on the issue...not only do they index and rank tag pages, but they go so far as generating content pages on the fly by entering keywords into search boxes on websites. Search and tag pages usually have some editorial input,

The more I learn about the field of SEO the more it feels like public relations and the less it feels like anything to do with machines, algorithms, or search engines. I am soft launching a blog about social stuff called social network theory . Not so much Digg spamming sorta stuff, but tips and ideas about how social networks work from my limited understanding thusfar.

Wikipedia is a powerhouse because they have so much content they don't run ads on their site they turn users into evangelists by making it easy to contribute they have so many inbound links where possible they replace their outbound links with links to more internal Wikipedia pages (I just saw a page on performance based SEO pricing models,

Last month, singer-songwriter Aimee Mann asked to hear your versions of her song "Freeway" for the chance to perform with her on her U.S. tour later this summer. (Ten runners-up will get an autographed copy of her new CD, @#%&*! Smilers .) Since then, amazing entries have come in from assorted robots , aliens , and talented Aimee fans ??"- some of you even hit the highway to record your own version of the song. Well, the deadline to enter is Monday, July 7 (aka NOW!),

In case you are not familiar with the concept, StumbleUpon allows you to pay for visitors to your pages, five cents per visitor or click. The question is, do you consider this to be a simple form of paid advertising, or paid social bookmarking. On a simple level, it is just paid advertising and not social bookmarking. If you set a limit of $20 per day, you will get 400 visitors. They may stay on your page or they may spend five seconds and dissapear.

The surest way to ensure that your ads are getting clicked on (outside of using the right keywords) is to write ads that demand a click through. In other words, the content within your ads are of prime importance. If your ads aren't being clicked on and you know you are targeting the right keywords, you might want to tweak your ad content and write better copy.

If you utilize a lot of images on your site and you feel that having those images indexed by the search engines then you could consider creating an image sitemap as part of your search engine optimization strategy. As far as sitemaps go, this is not your standard official search engine sitemap. In fact once completed you cannot 'submit' this sitemap as you would a normal sitemap. However, once spidered,

It is summer in the Northern Hemisphere and the search engine industry catches its breath. No big news this week, but we did found some interesting articles all the same: Ask Maps Now Using Virtual Earth Ask switches to Microsoft's Mapping service,

A different marketing gimmick that is creeping into many businesses, particularly bricks and mortar businesses, is to establish a catchy URL, set up a page on Myspace, and have that URL redirect to the Myspace page. A slightly different twist to alternative domain names that all redirect to the one main domain. It's a clever marketing ploy, particularly for bricks and mortar businesses as a page on Myspace can be easier to establish than creating a web site from scratch.